Choosing the Right Paper Stock for Your Tickets

A guide to selecting the perfect paper weight and finish for different types of events and tickets.

Choosing the Right Paper Stock for Your Tickets

The paper you choose affects everything — how the ticket feels in hand, how colors reproduce, and how durable it is through the event lifecycle.

Understanding Paper Weight

Paper weight is measured in pounds (#) based on the weight of 500 sheets at a standard size. Higher numbers mean thicker, more substantial paper.

• 80# Gloss Text: Lightweight, similar to magazine pages. Good for programs and inserts, but too flimsy for standalone tickets.
• 100# Gloss Cover: The industry standard for event tickets. Substantial feel, excellent color reproduction, and durable enough for pockets and wallets.
• 120# Uncoated Cover: Premium weight with a natural, tactile feel. Perfect for upscale events, galas, and VIP tickets.

Gloss vs. Matte vs. Uncoated

Gloss finishes make colors pop and photographs look sharp. They are the most popular choice for concert and festival tickets.

Matte finishes reduce glare and give a sophisticated, modern look. Great for corporate events and theater tickets.

Uncoated stock has a natural, organic feel. It accepts handwriting well (useful for will-call situations) and works beautifully with letterpress-style designs.

Our Recommendation

For most events, 100# Gloss Cover is the sweet spot — professional quality at an affordable price point. Upgrade to 120# Uncoated for VIP tiers to create a tangible distinction between ticket levels.